Decision Assistant
The only marketing model that looks at the complete user journey
Make marketing decisions for every possible scenario using our decision assistant.
Our marketing model helps media buyers, marketing managers, distribution managers, CMOs, CFOs, and boards make decisions on how to best drive sales.
Promotion
Unlock detailed performance insights for each media channel, with the ability to analyze results by publisher, audience, or creative. Extend your analysis to measure the impact of other promotional activities as well.
Pricing
Determine the optimal pricing for your products and evaluate how different price points impact the overall efficiency of your marketing efforts.
Placement
Evaluate the impact of expanding your productโs availability across more stores and learn how to leverage promotions to drive adoption.
Product
Gain insights into consumer perception of your product and analyze how it is impacting your sales.
Competitors
Gain insights into how to respond to competitor changes, identify key competitors to focus on, and understand how their actions are influencing your sales.
External Factors
Sales are influenced by both category health and the broader macro-economic environment. Understanding their impact provides a strategic advantage, helping guide investment decisions for the present and future.